Originally Posted by edhan

My idea to avoid affecting my SERPS, I always add new contents and leaving existing content as it is. By adding new contents, I will make it fresh and attract more new visitors as well as existing visitors to come back again. I do not see the reason why I should be removing old contents even for instant, an old product that no longer selling. I will just put it as sold out or out of print if it is a book. That way, everything will be as it is without fear of affecting my SERPS.