Re: Changing content affect SERPS?
your SERPs are mostly due to the content you have.. that's probably the number one factor in determining them [SERPs].
Your content does need to change on a somewhat regular basis for your site to remain 'current' and thus maintain it's position.
If you change the topic of the content, remove the keyword phrases within the content without replacing them with similar phrases, if your ratio of keywords to content on the page changes (debated among SEOs) then chances are that your SERP will be affected negatively...
content in IBLs (link text) need to match content on the pages they link to.. just as meta - keywords are useless if they don't match the page's content.
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