Thanks Incrediblehelp,
Wow that's a lot of info! The last 4 things stand out.
I am re-inserting my former links to the fitting guides and wait. That will eliminate #1 "what I've changed". The competitor did make a YouTube video of measuring an item with a tailor's tape measure, which wouldn't work for my products which don't come in generic - small, medium and large.
I have a Google alert on them and they're getting a lot of links from it. Affiliates?? Not sure who's using it and linking back to them for it. That would be #2 "what they've changed."
Thanks for now! Please re-post if anyone disagrees with replacing these internal links (described in earlier post) as they are critical to conversions but they are duplicate links about 90 - 100 item pages to the fitting guides.
BTW, the 2nd name in that thread is where I downloaded the pdf ebook (edited his name out of my first post) on using "no follow" in my site and was supposed to be really "insider info".
Oh well - lesson learned - they're going back up tonight.
