Quote:
Question:
If I keep the ad with the most clicks and delete the others adds in the same ad group, after a month of so
how am I suppose to keep a record of the winning ad if one of the ads (the previous winning ad) will have more clicks than the other newer ads.
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Answerd it yourself. Dont delete the ads please, they are for the A/B testing. The best performing Ad would still be at the top and the lower at the bottom. You can modify the other one to see if it starts performing better than the first one. In both the cases you are the winner!
Thank you