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Old 03-22-2008, 02:24 AM
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Peter (IMC) Peter (IMC) is offline
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Default Re: Good CTR in Adwords for Power Tools Product

As a general rule of thumb, your average CTR for an adgroup or campaign should be at least 5%. If it is below 5%, you've got work to do.

Your CTR doesn't really depend on the market you´re in. It depends much more on the way you set up your campaigns. We´re pretty much always reaching values between 5 and 10% at adgroup and campaign levels. For individual keywords the variations are much bigger of course.
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