Quote:
Originally Posted by Peter (IMC)
The fact of the matter is though: Google does 84% of the searches in the country I'm in. So if I would not be after google refered visitors, then I'm throwing away 84% of visitors.
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There is something clearly wrong with the equality of percentage of searches to the total percentage of visitors.
A search engine is mostly good for initial contact, first time visitors. The quality of the website is what keeps them on and spread the word by other means.
Each one of us has a daily routine visiting most of the sites without even touching search engine. I guess this forum is one of them.
Of course it depends on the market too and even the niche inside the market can have a substantially different percentage of search engine visitors. I guess very few people use SE for e.g. news sites.
For example, there was a
joint study of comScore, P&G, SEMPO, And Yahoo related to Consumer Packaged Goods, answering the same question.
The conclusion was that search engine traffic was undoubtedly important, but it varied a lot among products. E.g. percentage of unique category visitors that used search to reach Baby Products was as high as 60%, but for Personal Care Products that was 'only' 27%.