Re: Are You Working for Google? You Probably Are!
It's funny, I never hear anyone saying 'are you working for the yellow page company?' when people spend thousands to be listed in the ads.
I don't understand all the worshipping at the altar of Google though. Now don't get me wrong, I am not saying ignore Google. They are currently the dominant player and we have to adapt accordingly. But here's the deal... Google could do an Enron-esque collapse tonight and the internet will go on.
People, Google is not indespensible. There's a difference between dominance and being indespensible. Google may well be the best at what they do, there's some reason for their dominance. But it's not like they're the only ones that do it. So if people wake up tomorrow and Google is no longer there, they'll go on to somewhere else to do their search. And one of them may become dominant and thus everyone starts worshipping at their altar, but when it's all said and done the end result will be pretty much of the same impact of all those massive failures that happened at Y2k. Remember all those planes that fell out of the sky? Some of the hype about Google owning the internet has a lot of the same hysterical pitch as all the Y2k panic and to me it has about the same amount of substance.
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