Working for Google doesn't mean being an employee of Google. But almost everything you do online is noticed by Google and if you do it right so that search engines (not just Google) can do something positive with it, they'll give you more visitors...
Google being the most used just makes it more directed towards them.
I'm not a Google lover, but I do like the way they do their thing. But if they'd change that in a way that I'd like it less, I won't change with them. Who dictates are the people that search. If another search engine (or another way to find stuff on the web) gets more popular than Google, I'll follow that. What matters are visitors, not who brings them.
The fact of the matter is though: Google does 84% of the searches in the country I'm in. So if I would not be after google refered visitors, then I'm throwing away 84% of visitors. It would be plain stupid to think that the other 16% is more important than the 84% that comes from Google.
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Don't panic about Google. Deploy a balanced content and marketing plan, and you'll be golden!
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Yep, and that basically means you´re working for Google,.
