Very interesting headline!
Too many folks are hyper-focused on every little hiccup and happening at Google. And Google can deliver a lot of customers, to be sure. But focusing solely on Google is a mistake.
Here's the irony: if you focus instead on great, well-organized content and deploy a DIVERSE marketing plan (not just Google-centric) -- you're doing all the stuff Google wants to see, anyway.
(Anyone notice a teenage dating analogy here?
No one gets popular by wondering worrying about what ONE being (company, hot guy, etc.) thinks of them. Being fabulous, good-looking, interesting, engaging and entertaining is a much better road to popularity!
Don't panic about Google. Deploy a balanced content and marketing plan, and you'll be golden!