Here's a statement to think about.
If you depend on the internet for your income, and you need people to find your website in order to get clients, then you are working for Google.
The other day a client visited for a meeting and made the interesting remark that we´re all working for Google. He especially because 80% of his time goes to projects that are related to his website and the need for it to have most of his traffic coming in through Google. So he reasoned he practically is working for Google.
Actually he was very right...
Everybody that depends on the internet for their income is working for Google. Sure there are people that say that a business never should depend on one source of sales, but the big money almost always comes from Google. Simply because most people use Google to find what ever they are looking for.
Saying that Google isn't needed for the success of an internet depended business is like saying it's better to go from L.A. to New York on your bicycle than to take a plane.
How much of your time do you work for Google? (directly or indirectly).