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Old 03-14-2008, 06:02 PM
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carpediem carpediem is offline
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Default Re: Best Ad vs Worst Ad

Quote:
How much a lead can cost for me?
This is most usually based on your cost per conversion.




Have you set up your conversion tracking for "Lead" and ran a report showing:

  • Conversions
  • Conversion Rate
  • Cost / Conversion
Quote:
What exactly the above means?

It appears that at some point you had placed a “value” to whatever you have set up as the action/conversion.
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