Hi Danielle,

Thanks for the link.

What I didn't understand was that on the video they assigned a $20 value to leads in order to track ROI.
How they come up with that figure? How much a lead can cost for me?

By the way, I check the value cost and value click of one of my main keywords
and I got the following:

main keyword from period 2004-2008
value cost: 934.1 %
value click: 4.2

What exactly the above means?

Jesse