Re: Making the jump to ecommerce
Okay, so you'll be running a single website with 2 or three brick and mortar stores (outlets).
Are they all tied into a central warehouse database which they use to manage stock? If so that's where you'd tap into with your real time fulfillment software.
Honestly though, as I said, unless you're moving a lot of stock I'd get the website up and running and just manage the data manually. It'll be faster and much less expensive to implement. In addition, it can take some time before the site is actually ready to sell and prospective clients are able to find it, so the initial cash outlay can be significantly reduced by just waiting until you need to spend the cash.
I'd recommend that you just get the ball rolling and place your initial focus on establishing a web presence. You can always add the order management/fulfillment component later if you need to.
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