You could also offer to do a free website for a church or other nonprofit group, provided that they'll be used as reference, that is, you'll cite their name and phone number so that your prospective clients can call and ask about their experience working with you. From what we've seen (and this is not such a small town), prospective clients tend to feel good about hiring you if they are familiar with the person or organization you've done work for. They don't actually call our references, at least as far as we've been able to verify. Also, many people who are involved in nonprofits have businesses themselves, so they are prospective customers.