Hi,
I've been optimizing sites for quite a few years and have had very good success in optimizing pages by focusing on titles, h1 tags, content and links amoung other things. Meta tags roles have constantly changed but I've always made sure to pay attention to them. I use Webposition as a guide. I only put in two meta tags, description and keyword. The description is crafted more for what shows in the listings. The keyword is for the meta search engines. If by off chance both tags are the flavor du jour for Google, Yahoo and MSN, more the better.
A new client has an "
seo" expert who disagreed with this approach and wanted addtional meta tags added. I've listed them below. I was under the impression that too much "stuff" watered down optimization. The question is do they harm or hurt? What has everyone else experienced with these?
<meta name="Title" content=" Targeted Keyword Title – CompanyName.com" />
<meta name="Description" content="Targeted keyword string written like an ad featuring keywords, keyword, keywords and much more but don’t spam. Use variations of the keywords rather than repeating. Limit this tag to about 20 words." />
<meta name="Keywords" content="keyword, keyword, keyword variations, keywords, keyword, etc., Company Name, CompanyName.com" />
<meta name="Classification" content="page particular keyword, keyword, keyword variations, keywords, keyword, etc., Company Name, CompanyName.com " />
<meta name="target" content="page particular keyword, keyword, keyword variations, keywords, keyword, etc., Company Name, CompanyName.com " />
<meta name="allow-search" content="yes" />
<meta name="audience" content="all" />
<meta name="robots" content="all, index, follow" />
<meta name="revisit-after" content="7 days" />
<meta name="Rating" content="General" />
<meta name="distribution" content="Global" />
Thanks,