Logging in to my Google Analytics account this morning, I found that I am being asked to "Opt-In" and start
sharing my traffic data with Google.
I know this has been a long-theorized development here at WPW, so I figured I'd toss this subject up for discussion.
Google presents a
Data Sharing FAQ for those who want to learn more about this initiative - I was reading through it, and I found the last question to be particularly intriguing:
Quote:
How will it affect me if I choose not to share my data but other companies do?
If you do not share your data, you will not be able to use benchmarking may not have access to specific ads-related features such as Conversion Optimizer.
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First off, that has got to be the first typo I've seen in any Google documentation (granted, I don't read much of it) - secondly, is it worth the proverbial Devil's bargain to share your conversion metrics (ironically, with the company which is already holding it all for you) in exchange for benchmarking?
I'm not considering it any time soon - but what do you think?