Quote:
Originally Posted by cw1865
Of course, but SOME percentage of the customers converting through the paid ad would have been converted through the organic ad, and ultimately that is what I am asking, does he happen to know that percentage? He obviously feels, and he is obviously in the best position to determine, that the strategy is profitable otherwise he would not continue it; I'm not challenging his strategy just inquiring about the results.....
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It's more accurate to say that "some percentage of the customers converting through the paid ad
may have converted through the organic
listing." People do understand that the latter is not an advertisement.
When shopping, most have come to understand that the organic results contain a great number of listings that, while being perhaps related in some fashion to the good or service they seek to purchase, do not necessarily offer such for sale. On the other hand, they have learned that advertisements are generally placed by those who do have something to sell.
The expectation is, therefore, that advertisements are the more likely to lead them to their goal in the least amount of time.