Famous client VS paying client
What, I ask myself is the balance between keeping a client which is GREAT for public relations and not paying and sending them to all HELL and doing smaller jobs, which at least pays the bills?
This is a strategic question to which I would dearly like to have the answer, in plain English. It makes sense to keep them and promoting the sites yourself as much as possible - for what? To generate them more sales? In the end the small design company will bite the dust and advertising agencies and corporate clients which affords 60 days plus to make payments (reaping the interest of pooled money) sit back and enjoy the luxuries thereof.
Anyone out there with some proven strategies?
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