Quote:
Originally Posted by TechEvangelist
I do get a kick out the denial that duplicate pages get penalized. Tell that to anyone who does affiliate marketing using merchant data feeds.
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The original poster for this thread appears to be working for the originator of the content. For a content originator, duplicate postings are mostly a problem if a duplicator achieves higher rank - or if they do it to themselves.
Affiliates often (not always) duplicate content from originators. These duplicates will, and should, be penalised in listings. Why? Because *users* find pages of duplicate listings to be tedious and annoying. The value of a search engine *to a user* lies in finding the best diverse range of resources, not a lot of listings of the same information. Google's popularity was based on providing results that were best for users, not affiliates.
However, the real problem appears to be the PPC. A $10.00 minCPC is a signal that the AdsBot has found a poor match between keywords, advert and landing page. It has nothing to do with competitive activity and only affects the Average Paid Price (AvCPC) if a substantial fraction of other bidders also have a poor Quality Score, or if the "natural price" is already in that range (e.g. certain types of business consultants may pay more than $10.00 to get a page 1 listing). The problem of poor matching is solvable. I regularly resolve this kind of issue
Cheers, JeremyC.