After reading all of these responses, I don't think that any one person here really understands EXACTlY what your goal is. However if I understand you correctly I agree that you should use robots to block the search engines from indexing your new domain, however, I don't get how you expect your minimum CPC is going to be any less with the new domain. If the content is the same then your Quality Score with remain the same. What it sounds like you need is someone to run your PPC campaign for you. Your PPC campaign should be set up with multiple Ad groups that have different keywords and keyword phrases that are relevant to specific content on differnet individual pages, not just the home page. People often make the mistake of sending all of their PPC campaign Ad Variations to the home page of their site when it just isn't relevant to every keyword that youa re trying to target. Tkae the time to build you campaign correctly and you will see that $10 CPC go down immediately. I hope I understood you correctly and inturn I hope this helps. If you do require some help you can visit NetSource Technologies, Inc. : Web Design, Web Hosting, Interactive Mutimedia, ecommerce website design in the Ocala, Jacksonville, Daytona Beach, Tampa, and Orlando areas and contact me, we would be glad to help you with your campaign. Have Fun - Saxman