Re: Google Analytics - search traffic accuracy?
Dburdon,
You are spot on!
I like analytics becuase it really helps track your adwords by position. It was interesting data to see the conversion percentages by adwords position and keyword. (I wish I could get CTR by position as well). I always use another analytics package - like Hitslink or clicktracks to analyze the logs.
Additionally, it's not just google analytics vs. hitslink... all the log analyzer and page tracking software will have different counts. We've always seen discrepancies for example, between clicktracks and google analytics, and took it as a given. Our sites have close to 100,000 page views collectively, and we've seen a 15% - 20% difference consistently between the two.
|