That's true if you let the content get stale. I had an old html site that was very difficult to manipulate. I just didn't have the time to change it. I left it be because indeed it was drawing traffic and sales. Over the Christmas holidays I decided I would make it my first order of business. The nice thing about it is that being an old site, it was constantly getting crawled already and the search engines really ate up the changes pretty quick. Usually when I launch a new one, I am looking at a 6 month 'sandbox' issue waiting for the search engines to kick in, but on this one, the results were night and day within a week. So, always think twice before killing old sites, google loves old....but yet fresh (kind've an irony)

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