Re: Google Analytics - search traffic accuracy?
Arthurakay,
analytics is a pragmatic rather than an exact science. The whole point of analytics is to create a predictive framework. Small errors should be tolerated. The question is 1. What problem are you trying to solve? 2. How can analytics help point you in the right direction.
Compare like with like. So its period A versus period B. Campaign A versus campaign B. etc. etc.
If you compare Google analytics with your log files you're bound to get two different readings. The same would happen if you compared Google Analytics with another browser based analytics programme such as Statcounter. As long as when you're comparing the performance of variable A with variable B using the same source data you should be ok.
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