Quote:
"If there's a state without a listing, omit it from the state checkboxes, or grey it out. "
This is not true, there are listings in every state. Just not for EVERY keyword.  Make sense?
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It does. Apologies. Misunderstood your response before (reading things in a hurry again).
Quote:
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If someone can't find something and they are not educated, all we can do is hope they come back.
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That's true. But the reality is that they probably won't come back, if they think the site over-promises and under-delivers.
Again, hope it's a success.