Re: "pages from the UK" results way higher than "the web"
Inertia,
it all depends on the market category. I work on sites where most of the competition is from .co.uk websites. The difference between "web" and "UK only" SERPs is quite small. In other categories, with many international dot.coms, the difference is quite marked.
As a rule of thumb Google results in the UK break down as follows:
Google.co.uk - Web 75%
Google.co.uk - UK only 15%
Google.com - 10%
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