Everyone says the best way to build relevant IBL is to blog or create interesting articles which are link bait and attract links. This sounds fine and for a lot of our clients is not a problem but what if you're company and situation really doesn't lend itself to blogging in the global community. For example what would you tell a guy who does CD duplication in Manchester to blog about?

I always recommend that clients get proactive in the online community for their sector but sometimes i find it really hard to guide them through that process. Any advice would be greatly appreciated.

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