Re: Sticky Websites
I'd love to look at YouTube's sticky-stats. I'd bet they're as sticky as stats can get.
Mental-Template --- I like that phrase too.
My guess is the traffic to the site in question would definitely need to be qualified traffic, such as if they're searching for apples, the minute they see that the site is about oranges, they're gone. Compound that with the suggestions others have mentioned -- create interesting content on landing pages that takes a moment to digest, is palatable (low prices, innovative in nature, inviting descriptions), and leaves them intrigued enough to dig in further. Those are my suggestions for the ingredients for keeping visitors longer.
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