Quote:
Originally Posted by DrayScherm
A woman has come to me with the complaint that her website is not "sticky" - 70% of the visits last 30 seconds or less, with few repeat visits.
From everything I've read "stickiness" is a result of the content, not the design per se.
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But, the appearance of "
non-stickiness"
can be the result of the
coding.
For example, the use of JS links for internal navigation can prevent analytics apps from properly following a visitor from one page to another. Ditto for the absence of the presence of the proper scripts required by the analytics application.
As for measuring repeat visits, there is no reliable method for accurately measuring such, with the result that any metrics reported for such are almost assuredly an understatement of a true measure.