Re: Sticky Websites
Thanks for your comments. Much appreciated. More info...
The website provides supplies for jewelry designers - beads, wire, etc. The stats package is AWStats and the < 30 seconds/visit stats are included there. I believe it includes search engine hits.
The search terms leading people to the website appear to be the ones she is targeting. One problem is that not enough people are finding the website. It has been up for over 4 years but has very few inbound links, and almost no non-product content that would draw people there and make them stay.
From my perspective, content and building community are the issues, and design per se can help but only a bit and not without a lot of work on the content.
I had a look at the car parts site. Maybe this succeeds because car guys are used to scanning classifieds, and this makes them feel right at home. In that sense this website's design achieves a couple of sticky factors - making the visitor feel comfortable and matching their mental template for the info. It wouldn't work for jewelry materials, but your point is well taken.
Thanks again for the insights....Duane
|