1. Background: It is assumed that clean well-formed (and valid) code with great content and IBL's with foccused anchor text is the heart of search engine optimization,
SEO.
2. SMO Social media optimization, is a fairly new concept in online marketing.
Microsoft bought 1.6 % of FaceBook for USD 240 mill without the site having income. In other words, Microsoft valued FaceBook to USD 15 billion (240x100)/1.6. That indicates the weight Microsoft puts on social networking. This adds a new dimension to search engine optimization and on more and more sites you see bookmark tools like those you find on
AddThis - Social Bookmarking Sharing Widget Del.icio.us Digg Facebook Button.
3. SEO with the SMO dimension added. There is difference in opionion on the importance of IBL's and content for
SEO. Some take the position, that the importance of great content is an illusion. It is all about links, inbound links to your site. It is not so important whether these links are from authoritative sites any longer. So getting inbound links from social networking sites like
FaceBook and
social media sites is of utmost importance. Sites with great content, without inbound links will die a natural death. This is even more important in the SMO marketing world.
Conclusion:
I formulate this statment to implement at constructive discussion. Relative importance of:
- Inbound links with relevant anchor text, 70 %.
- A social media button like the tool found on AddThis, 20 %.
- Clean code and great content, 10 %.
Related link:
Influential Marketing Blog: 5 Rules of Social Media Optimization (SMO)
Humor:
Without "lobby activity" your site is soon dead. The greatest lobbyist has the chance to die well fed
