A woman has come to me with the complaint that her website is not "sticky" - 70% of the visits last 30 seconds or less, with few repeat visits.

From everything I've read "stickiness" is a result of the content, not the design per se.

My question: Are there characteristics of the design itself that help make a website more sticky? What design guidelines should be followed or specific design elements should be used?

I'm looking for something beyond the basics of easy-to-navigate, nix the garish animations, etc. For example, "Use an attractive smiling man/woman in the banner".

Any thoughts on this subject?

Thanks....Duane

__________________
---------
www.draydesign.com