Quote:
Originally Posted by villageloop
The fact alone that you may not get listed is reason enough to not pay $300.
A few years ago when yahoo dominated, I could see thier justification of charging for listing in thier directory. Now in 2008, I feel that they are just milking a cash cow.
If you are going to pay $300 you should know what you are getting for it. What is your ROI?
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If one has brick-and-mortar, and wants customers to be able to find such, Directories, including Yahoo's, can be invaluable, given that 1) over 40% of buying related searches are for a merchant in the customer's locale, and 2) the use of Directories for such continues to increase.
For a merchant who might thus benefit from such listings, which is more desirable - submitting to, for example, DMOZ, and hoping that their might be an editor actively handling the appropriate category, or paying, for example, Yahoo for a guaranteed and timely review?
For Yahoo's fee, one does in fact know precisely what they're "getting," the guarantee of a timely review of their submission.
As for "cash cows," presumably you have the requisite financial data to support your contention, and will shortly be providing us with such.