Re: Do reciprocal links hurt?
Reciprocal links work great, as long as they are relevant to your website/service. The more off-topic you go, the more questionable the links. Quantity (per page) can also be an issue, so be sure to organize them in an effective manner.
The only way reciprocal links can hurt your site, to my knowledge, is if your outgoing links point to sites in "bad neighborhoods" or sites that are penalized.
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