Quote:
Originally Posted by mryang
OK, so moved the Verisign off the home page, definately loads quicker now.
I have had GA installed since last June. Loads of people are adding items to the cart then failing to complete the transaction... for example this month - start of funnel - shoppers added items to cart 3529 - proceeded to recalculate 2054 - proceeded to address entry 1657 - Entered credit card details and completed order 1249.
Seems very poor to me or is this normal!
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Not unusual at all, for reasons already mentioned by another.
However, a composite view will not tell you whether or not the rate of abandonment has changed; for that you'll need compare smaller historical views so as to be able to see if there is or is not a trend.
The bigger question though, is, rather than the number of orders completed, what, if any, change is observed in your incoming traffic? Has it remained essentially the same; or, has it too fallen significantly. A quick look at your conversion rates, from before and after the date in question, should suffice as a quick guage.
If the conversion rate has remained essentially the same, but your traffic has decreased, then you need to determine whether that was due to internal or external factors. Did you make any changes that would affect the number of visits your site receives? Did your competitors make any changes that would divert traffic away from your site?