Re: If content is so great, why is my website buried?
I have to agree with the idea of getting rid of the leather jacket ... it just doesn't look professional.
And Dave is right, your last 5 clients may give you some helpful feedback. I have one client who always asks clients what was it about my website that made you choose me? And the feedback is very helpful. Customers love to feel valuable and are usually more than happy to help you fine tune marketing.
It's also tough to find out why the "other five" didn't hire you ... and that's why forums like this (with tough, but smart reviewers like Dave and wige) are so valuable ...
I would like to see you present some powerful questions closer to the top. Who is your target market? How can you let them know in the first paragraph that you can get them $$$$$ more than anyone else?
Address their concerns in the first paragraph with something along the lines of:
Handling your own insurance claim, but looking for an edge to maximize your adjustment? UClaim has the information you need to understand how to get the most money from your insurance company. If you've had a claim denied or need to know more about claim law before filing yours, UClaim can help you.
Something that will immediately let them know that the site has what they need ...
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