Thanks to everyone for your help. You guys really opened my eyes on the image thing. I read all your links MJ. Looks like eveyone is against the long tail domain name with 65 characters and 7-9 keywords. And it seems the only concensus on keywords in domain names is if the same keywords are in the title also. And also, that it can't hurt to have keywords in the domain name.

Moredial wrote: "Why do you repeat uclaim as a directory name and host all the site is this subdirectory? Content at root level ranks higher ..."

I don't know why my web designer did that, but I'm going to ask.


1. My website url is uclaim dot com . I don't know how the page title (UClaim Insurance Claims Advice Help Information, Problems Questions Answered, Free Policy Form Copy) got listed in my original post.

2. It seems like everyone is missing the whole purpose of UClaim.

I don't expect anyone who has never had an insurance claim to understand or appreciate what UClaim is about. UClaim.com is intended for people with major insurance claims who don't want to get underpaid on their insurance claim. It is not selling insurance or offering to represent people with insurance claims or to sell insurance claims advice on a case by case basis. Although I am a licensed "Public Insurance Claims Adjuster in California", I'm not using this website to drum up business as a Public Adjuster (an adjuster who represents policy holders against insurance companies). As a Public Adjuster, I can only properly handle one large claim (such as a total loss house fire) per month. Thats 12 claims a year. What I'm trying to do with UClaim.com is to pass on my expertise to enable the average "do itself yourself" type person to get a better insurance claim settlement.

3. The geographic market is for the USA and any country around the world where insurance companies settle claims as they do in the USA.

4. Excellant comment about the "image" Kate. Is it me I'm selling, or a large corporation? Originally I wanted my picture on the home page. But my original web developer insisted a large corporate image be presented. I compromised and put my pic on the About Ron Cercone page. After all, the only reason someone is going to buy one of my books/reports is if one, they are sold on Ron Cercone and two, they click on the Table of Contents links for the larger books and find something that they need help on.

5. Dave, the leather jacket, white shirt and tie are perfect for where I live, which is in the San Joaquin Valley of California, a farming and blue collar area area. People here don't trust the three piece suit corporate look. But as Kate pointed out, it does not go with the corporate image on the UClaim home page either. Something has to change.

So I will put the question to you guys, what kind of image do I present to the average homeowner whose house and or car got totally destroyed?

thanks much to all