Jetskiron - - "insurance-claim-help.com" isn't necessarily a strong domain name. Too many words (ie, more than 2 is too many). The hyphens are also against you there, imo.
Hi Ron,
The disagreements here aren't as marked as they appear. I happen to believe - because of my experience with a number of websites over more than a decade - that the most important factor in a site turning up in searches is the domain name itself, *and* the title of the site (also very important). It is true, as others have pointed out, that most of the best domain names have been taken. However, there are still some great domains still available if you use a little imagination. And it is often possible to buy excellent domain names for a few hundred dollars. I think it's well worth it to spend money on a strong domain name - in the long term it can save you a fortune on advertising and optimization services.
Sometimes the owners of really strong domain names just don't bother, or forget to renew them (and god knows how many domain name owners die every year without leaving any record of the domains they own). You'd be surprised at some of the domain names that become available. Obviously, they don't stay available for very long, so you have to be lucky *and* quick.
Most
SEO experts - and most people here at this forum - believe that IBL - inward-bound links - are the most important factor in getting a site good positioning in Google search results, and I wouldn't dispute that inward links are *usually* a very important element in search engine positioning - but not always. If the domain name and title are strong enough, it is possible to get a website into the first page of Google search results - even position #1 - without having *any* inward links to that site. I know this for a fact, because I've done it with two websites.
I had a quick look at your website. A few things struck me. The appearance of the site is sober and conservative, which in general is appropriate for the site of an insurance company - you want to convey an impression of reliability and honesty - but nevertheless I think it could be a bit more dynamic without losing its gravitas. It's a bit too "undertakerish" as it is.
The second thing that struck me was that there was no indication of your company's physical location. You could be anywhere in the world; or at least anywhere in the USA. So if I were searching the web for an insurance agent, and I landed on your website - bearing in mind that I am in Europe - there is nothing on your site to tell me whether your offices are located at the end of my street, or ten thousand miles away.
Now, even if I lived in the US - let's say in Chicago, Il - would I be likely to contact you about an insurance claim if I landed on your website? Most people want to do business with an insurance company located in their own area, or at least in their own state. And of equal importance, most people will not even consider doing business with a financial-related company which does not clearly display its bricks-and-mortar address on the index page of its website. I know I wouldn't. You should also have a BIG (freefone) telephone number on your index page.
So, off the top of my head, my suggestion to you would be to focus on your area or state, and make a feature of this in your promotional bumf, and on your website. Get a domain name which includes your location, or at least include your location in your website title (eg "UClaim - Help and advice for homeowners in Southern California").
The other thing that struck me as a bit ambiguous is the fact that your site tries to present two different (and not necessarily compatible) images. On the one hand your title, "UClaim", and the general appearance of your website, suggests - or is more suited to - a large corporation. It has a corporate look to it. However, you then have a link titled "Who is Ron Cercone?" - which suggests that UClaim is, in fact, a one-man show. There is a presentational clash here that you need to resolve. Either you put a big photo of yourself on your index page with text saying something like "Hi, I'm Ron Cercone, and I give great insurance (or whatever)": or you stick with the anonymous, corporate theme. In other words, the company has to be about you as a personality - ie, your potential clients will be dealing with *you*, the person - or you have to project your company as a discreet service, with no outstanding personalities. I think this distinction is very important.
One other thing: your site doesn't have a doctype tag.