I was recently pitched by an SEO company to get involved with Yahoo Paid Inclusion - where you can "pay" for placement in the organic listings of Yahoo. They made it sound easy - just set up a feed and they can get me listed for any keyword I wanted at a mere $.25 per click.

2 months later, the only placements that they had accomplished for me were on my own company name (which I already listed well for - and for free at that). The campaign still has not done squat.

What am I getting wrong here? Has anyone else gone down this path. Have I been snookered?