Originally Posted by jboeckman

My first impression of the site is the same I get when I go to either a low quality link building site or a spam site.

My Homepage Thoughts:

1. The name of the site/company should be at the top of the page.
2. The main thing that sticks out in my mind is the FREE Money giveaway. Once I click on it I am taken to another site.
3. The "cameras-n-gifts.com Welcome to SAFE ONLINE SHOPPING Customers give us 5 Star Ratings" font is extremely large and doesn't tell me what to do. It is good to establish yourself as a trusted resource but I think that is going to the extreme.
4. Tell me what you have not how good you are
   1. This text "We offer a large variety of Camera, Gifts,and Digital Cameras,As well as a specialty selection of Hidden spy cameras,Web Cameras,and Camcorders,Security Cameras,Our other categories include Toys, Camera Acessories, Gifts, Home Theater TV's" where do I go to find that stuff? Make those link if you are going to put that on your site.
5. What's up with the diamond earrings? I thought I was on a camera site.
6. As a matter of fact where are the cameras?
7. The stuff on the left hand side is there for link building purposes but it makes your site look even more spammy. Try getting rid of that, making a links or resources page and placing those links on that page in the main body content. Move your customer testimonies to the left hand side and only show 1 testimony at a time and maybe use some javascript to rotate through the other testimonies.
8. The white background that becomes yellow half way down the page is distracting also.

Products Page:

1. I like all the information you have but try breaking the description into paragraphs.
2. Add the Add to Cart button at the bottom of the page also, this way after someone has read about the product they can purchase it.
3. I'm not a huge fan of the color pallet but that is just me.
4. At the top of the page I'm not 100% sold on having all of this information "You may pay for your cameras,or Gifts with all major credit cards. We also accept Pay Pal,you do not need Pay Pal account for this method. THANK YOU cameras-n-gifts.com". You would probably be better off designing a nice header that will carry your brand throughout the site, assuming you build a brand.
5. Testimonies same as the front page.
6. Offer more than one view of a product or a larger view.
7. More information on a product like this High School musical 2 Digital camera would be nice. Does it have a preview screen what does the back look like? What settings are available.

These are just my initial observations. They are just my suggestions without viewing your site stats it is hard to determine where people are entering/exiting your site.

On your PPC campaigns are you sending people to the homepage or the specific product page of what they are searching for?