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Old 01-15-2008, 07:43 PM
Linknz Linknz is offline
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Join Date: Aug 2006
Location: Levin, NZ
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Default Re: Domain name vs Content

Hi Sparky,
from my side of this the answer is simple, a sites name doesn't make any difference to how well it scores, we use a complex algo that looks at a sites design and content on which to score a site.
If a site was called say "Dogs nuts dot com" then it doesn't mean it will contain information about what the sites name implies so we as a search engine simply ignore the domain name when we are scoring it.
In a way if a site is called "best hosting dot com" then it doesn't mean they are the best hosting site to us it's just a name.

The purchase and choice of a domain name is only good when it comes to people remembering the name or using it.
Having said that just looking at our log files it shows that visitors may be slightly more willing to click and visit a site that has a name related to what was being searched for.
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