incredihelp that was lethal ouch. Sparky, we hear what you are saying about domains but you are very misinformed about how they 100% of the time will outrank a specialist. Your getting those results because you are registering domains that have exact match long tail keyphrases and there is no competition or keyword difficulty. incredihelp, I think you underestimate domain weight but you most certainly are correct. The truth is really somewhere in the middle. Sparky thinks its 100% about the domain, and you think its not even a factor. I think domains play an important role but certainly not the only role.