Potential visitors are not looking for your name, the URL of your site or any number of words that site owners usually think of. Try to think as would someone sitting at a search engine looking for what is available from your site.

Forget the most popular words. The competition is overwhelming and you'll never make it to the top. Those involved in computers tend to have a mindset that is not universal. We need to think like normal people. I know it's hard to do but just stick to it. It will pay off eventually.