This logo is for a self help SEO site that will have free tools, books and articles. Not sure if I'm going to sell the domain or not so I'm trying to keep the cost down. Hence why I'm making the logo myself.
I'm also trying to play with catch phrases that can be use in the content of the page, like.

Are your sales missing their mark, We kill the competition, Setting your sights on high rankings, The info you need to load your guns