What's your opinion? Do you think hidden text on a page is deceptive? After some thought I've concluded it's not unless the site claims to be about one thing and the hidden text is about another.
The average browers/searcher wouldn't be affected adversly by the hidden text - they would have simply found what they were looking/searching for.
Is it deceptive to the search engines? I think not because the search engines lose nothing from hidden keywords either.
So really how bad or wrong is hidden text when you have sites like totalhomecarecleaning . com ranking #3 for 'mississauga maid services' even though there's a nice chunk of on page hidden keyword text and a nice chunk of javascript comment hidden keyword text in the code?
I've followed this site (as much as they've followed mine) and for those keywords they're #3 on google, #3 on yahoo.com and #7 on msn search live and have been now for over a year or so.
It seems to me the search engines mentioned above, even if have received a complaint do not care too much about hidden text.
Why should we? Maybe simpleton web designers don't care too much about it - I guess it's the true blue web designers/marketers on the net who give a flying fluctuation about it...