Final Thought…

Aren’t all websites with similar content in a sense, competitors? Why would another website want to link to me if I compete with them? I personally don’t link to anyone except myself and partners.


Microsite Localization allows you to take control of your website's popularity by creating relevant linkbacks rather than patiently waiting for a competitor to link to you.

This technique has been adopted by many large organizations and it is working wonders for smaller more progressive organizations. It gives you a competitive advantage over industry leaders.

In today's competitive market, businesses are fighting tooth and nail for every last sale. Your job as a SEO professional is to outperform the competition and generate leads. There is no better way to vanquish the competition than by eliminating their presence on the 1st page of every SE. This is the strategy behind Microsite Localization.

Benefits:
1. Multiple points of consumer contact
2. Geographical optimization
3. More of your listings turn up in keyword searches
3. Eliminate competitors by introducing intra-brand competition

Rules:
1. Buy a number of localized or keyword rich domains.
2. Build a number of unique microsites, blogs or forums related to the product(s)/services(s) you are offering. (Distribution principle)
3. Purchase a few low-cost hosting packages.
4. Evenly distribute your new websites to your new servers.
5. SEO the microsites using the same techniques you used to empower your flagship website.
6. Periodically interlink microsites and add new links to your main website. (Don’t overdue the links. Just add a couple at a time.)

For Best Results:
1. Make sure all the new domain names aren't registered to the same company or owner. (Spread the ownership)
2. Make sure you have a multi-domain CMS or a good handle on Dreamweaver site manager in order to manage all of the websites. (Handling +100 websites isn’t that hard, I’ve done it)
3. Blogs and forums are effective because other members can help you add fresh content.
4. If applicable, use a multi-language approach. This will decrease the amount of content you have to write.

Possible Issues:
1. Web Ring: Hosting a large number of websites on a server isn’t the issue The issue is when a large number of websites on one server interlink, thus creating a ‘Web’. This stirs Google’s suspicion, though I’ve never seen any legitimate company vanquished by Google. To be safe, make sure the websites are clustered on different servers.
2. Domain Ownership: One company owning 1000 domains can be suspicious. Have family members and trusted employees purchase domains under their ownership. This removes SE suspicion.
3. You eliminate the competition and they dislike you.

This technique works and it works well. I’ve given you the run-down. It’s your choice.

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