Your site is cluttered with all sorts of unrelated images with no outstanding copy to bind them all together cohesively. Images need to compliment text, not the other way around.
You need reviews, articles, a good copywriter. You may need to hire an inhouse journalist if you are wanting to compete. Wanting to compete is a very very good thing but how far are you willing to go to invest your energy, time and effort into making it happen?
I am looking forward to hearing from you. I hope you will greatly succeed and prosper with your new venture. Visit
http://ejrs.com/converters and click on the live help button if you need more info and I will see how all I can assist you. If I am online, you can go ahead and click on it anyways and leave me a message. I will get back to you as soon as possible.