It hasn't been forgotten at all.. What seems to be forgotten is that most people have never heard of the search engine guidelines and will be punished for something they are unaware of.. And again, most people are not professional web developers, so even if they are aware of the rules, their WYSIWYG editor of choice does not have the nofollow attribute as an option, so again, they will not be able to become compliant.. It's easy for professional web developers and SEOs to become compliant, not so easy from the millions of mom and pop operations out there trying to earn a living..

Personally, I wouldn't have a problem with their stance if they did several things..

1. Not corrupt the spam fighting nofollow and instead using an rel="advert"
2. Move the paid links from above the natural search on Google.Com.. If I can't use paid links to push my page to the top of the serps then they should not take money to put links ABOVE the natural results..

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Steve : Animal Charms Animal Jewelry | Fishing Blog
I'm smelling a whole lot of if coming off of this plan.