Re: Google Adsense/Adwords - Is It Even Worth It Anymore?
Very interesting thread!
Let's be honest - Google Adsense income has simply been too nice to be sustainable in the long run, especially since Google has become so dominant.
The reality: Adsense income is down by 50 % since 5 months while traffic increased and CTR remains the same, this seems to be quite common after perusing this thread. However, payouts are still substantial (more than 1 k USD) and I would not complain about Adsense as a residual income. But that is exactly the point: Adsense is residual and should not be the main revenue driver.
The first clicks of the day quite frequently are of high value, and a click of some 2 USD still sends a warm shiver down my spine, but then soon the value is more like close to zero and I simply stop caring. If I would care more about Adsense income this apparent lack of transparency (which for me also has defied any keyword research I have ever conducted) would freak me out. That is why Adsense for me is more something like a toilet in a train station (or maybe a beggar in the street?): constant dribble of peanuts that I humbly and gracefully accept as a gift from the infinite wisdom of the World Wide Web.
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