View Single Post
  #27 (permalink)  
Old 12-14-2007, 06:14 PM
deepsand's Avatar
deepsand deepsand is offline
WebProWorld 1,000+ Club
WebProWorld MVP
 
Join Date: May 2004
Location: Philadelphia, PA
Posts: 3,060
deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9deepsand RepRank 9
Default Re: Google Adsense/Adwords - Is It Even Worth It Anymore?

Quote:
Originally Posted by SemAdvance View Post
Your client cannot spend $500.00 on Adsense since Adsense if for publishers to earn money...

Your client spent $500.00 via Adwords to run ads on the Adsense network which as most marketers know is akin to shooting oneself in the foot, the quality of most Adsense websites is very poor and as such does not drive a targeted buying consumer to the advertiser.
AdWords and AdSense ads are quite different things.

AdWord ads are published on those SEs which are affiliated with Google and, if opted for by the advertiser, on those sites which are part of their Content Match network.

AdSense ads are displayed only on those sites which are enrolled as AdSense publishers.

The client may very well have paid $500 for clicks on his AdSense ads.

Unfortunately, the OP used "AdWords" and "AdSense" as though they were interchangeable, so it's not really clear which his client is using.
Reply With Quote