Quote:
Originally Posted by SemAdvance
Your client cannot spend $500.00 on Adsense since Adsense if for publishers to earn money...
Your client spent $500.00 via Adwords to run ads on the Adsense network which as most marketers know is akin to shooting oneself in the foot, the quality of most Adsense websites is very poor and as such does not drive a targeted buying consumer to the advertiser.
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AdWords and
AdSense ads are quite
different things.
AdWord ads are published on those SEs which are affiliated with Google and, if opted for by the advertiser, on those sites which are part of their Content Match network.
AdSense ads are displayed
only on those sites which are enrolled as AdSense publishers.
The client may very well have paid $500 for clicks on his AdSense ads.
Unfortunately, the OP used "AdWords" and "AdSense" as though they were interchangeable, so it's not really clear which his client is using.