There are definately long tail keyword sentences on Adwords that I make money on. I sell physical goods which I spend up to 12% on advertising (different business model then online service or software sales LOL).
We evaluated advertising on the "content sites" through adwords years ago and found that almost 95% of the traffic was coming from fradulent click activity. Plus my ads on the content network had a sell through rate of less than .002% that means for real goods which I spend up to 12% I could never make this work.
Now I come to the real crux of my question.
We do industry shows, have sales reps calling on accounts, and send out catalogs.
For those selling real goods wholesale, what marketing techiques besides
SEO do you find most successful to aquire new leads?
I'd love to hear from you guys in this question.